Ingezonden persbericht
KELKOO EN TRADEDOUBLER SLUITEN PAN-EUROPESE OVEREENKOMST
Kelkoo, Europa's grootste winkel zoekmachine, kondigde vandaag aan dat het een tweejarige pan-Europese overeenkomst heeft gesloten met de online business solutions provider TradeDoubler.
Kelkoo zal de technologie van Tradedoubler implementeren om het voor haar adverteerders en retail partners mogelijk te maken de conversie naar verkopen beter te meten en om de effectiviteit van verschillende promotie mogelijkheden op Kelkoo te analyseren.
Kelkoo heeft de afgelopen 6 maanden succesvolle testen uitgevoerd, gebruikmakend van Tradedoubler's tracking technologie. Bij één van de klanten van Kelkoo in Engeland, een consumenten electronica retailer, heeft verbeterde promotie geleid tot een verhoging van 100% van de conversie van bezoekers naar kopers.
Pierre Chappaz, CEO van Kelkoo, zegt over deze samenwerking:
"TradeDoubler tracking enables us to provide our clients with ever more effective merchandising and specialist ROI benchmark data in their own retail segments. Kelkoo is the first provider of e-commerce advertising to offer this level of ROI accountability to all its retail partners across Europe. Two years ago we discussed clicks not impressions with our clients, now we want to help them understand sales not just clicks ".
Voor TradeDoubler betekent de overeenkomst een belangrijke doorbraak in de Europese markt waarbij Kelkoo de technologie van TradeDoubler gebruikt.
Martin Henricson, CEO van TradeDoubler, voegt hier aan toe:
"This agreement confirms the potential of our business solutions. In this segment, Kelkoo is an ideal customer for us. We share their pan-European outlook as well as the focus on customer performance and online sales. As a consequence we have many mutual clients that thanks to the agreement will benefit from improved results."
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About Kelkoo
Kelkoo is the shopping search engine helping online shoppers to find the best deal available online by comparing prices from hundreds of shopping sites, including Amazon, Comet, Figleaves, Tesco, WH Smith etc.
Kelkoo is the largest price comparison web site both in the UK and Europe, and Europe's third largest e-commerce website after Amazon & Ebay (Source: Nielsen). Kelkoo has agreements to power the shopping channel of MSN across Europe, Lycos in Sweden, Spain & Netherlands, and Yahoo in France.
Across 9 European countries, Kelkoo offers online shoppers the choice of 10,000 retailers and hundreds of brands - ranging from Sony and Calvin Klein, to Smeg and Volkswagen.
For more info contact: Onno Staal, Managing Director Kelkoo Netherlands BV, onno@kelkoo.com , +31 20 6530580
About TradeDoubler
TradeDoubler provides solutions for managing online marketing and sales activities on the Internet. The solutions provide companies with the tools to administer online partnerships, drive sales online, carry out branding and promotional campaigns and other direct marketing activities.
The company operates in 14 countries and has more than 500 active clients as well as co-operation with thousands of quality websites throughout Europe. Clients include KLM, Vodafone, Dell, IBM, Apple, Kodak, Centerparcs, American Express and eBay.
For more info contact: Jeroen Kramer, Managing Director TradeDoubler BV, jeroen.kramer@tradedoubler.com , +31 10 4252522