David Carson Design Opens Studio in Zurich
06/09/2007 11:00
PR Newswire
ZURICH, Switzerland, September 6 /PRNewswire/ --
- Note: Further information in English can be downloaded as a pdf on
http://www.presseportal.ch/de/pm/100013304/?langid=2
Returning to the city where he enrolled in his first graphic design
course, David Carson has opened a studio in Zurich. Described as the most
influential graphic designer working today, Carson has decided to focus his
work in Europe on serving agencies and clients alike with his often imitated,
but never matched expertise in visual communication.
"I was pleasantly surprised by the diversity and creativity I have found
in Zurich, there is really an independent and burgeoning design community
here, and I can think of no better location for my next studio," said Carson.
"I am really looking forward to doing more work in Europe, and being in
Zurich allows for easy access to clients and agencies across the continent."
From his groundbreaking work on Beach Culture and Ray Gun magazines
through to his work for many of the world's largest companies, Carson's
designs have always been unique and provocative, and elicited strong
opinions.
"People used to say that I was disrespectful to the writing in what I was
doing in Ray Gun. I think it was very much the opposite. I was reading the
articles, trying to interpret them and trying to draw attention to them. The
starting point is never to make something ugly, or to make it hard to read,
or to make it award winning or to make it pretty. The starting point is to
try to interpret something. What have I just read? What have I just listened
to?" said Carson. "That is how I have always approached communications
challenges, by determining what the best way is for getting across a
particular point using the strongest and most effective visual language
possible," he continued.
Carson and his work have been featured in over 180 magazine and newspaper
articles around the world, including a feature in Newsweek magazine, which
said that, "He changed the public face of graphic design." Carson's work
continues to be subjective and largely driven by intuition, with an emphasis
on reading material before designing it, and experimenting with ways to
communicate in a variety of mediums. Carson remains a hands-on designer,
keeping his studio small and mobile.
For more information about David Carson in Europe, visit
http://www.findtalent.ch/carson/, or contact David Carson directly at
dcarson@earthlink.net.
About David Carson
David Carson has been described as the most influential graphic designer
working today. The design publication Emigre devoted an entire issue to
Carson, the only American designer to be so honoured in the magazine's
history. London based Creative Review magazine called David, "The most famous
graphic designer on the planet." Carson's first book, with Lewis Blackwell,
The End of Print, is the top selling graphic design book of all time, selling
over 200,000 copies, and printed in five languages.
David Carson is represented by the Swiss based creative services agency,
Talent.
(c) 2007 David Carson Design
Contact:
David Carson
E-Mail: dcarson@earthlink.net
For media inquiries, please contact:
Tom Maginnis
Mobile: +41-78-889-8441
E-Mail: tom@findtalent.ch
Contact: David Carson, E-Mail: dcarson@earthlink.net. For media inquiries, please contact: Tom Maginnis, Mobile: +41-78-889-8441, E-Mail: tom@findtalent.ch