80% of Customers Eat Out Less Due to Food Allergies and Coeliac / Celiac Disea
se Impacting Quality of Life
06/05/2008 07:03
PR Newswire
LONDON, May 6 /PRNewswire/ --
- Landmark Global Market Research Reveals
Over 2,700 consumers and businesses from 35 countries participated in the
new three-dimensional research study - Understanding Gluten and Allergen-Free
Experiences of Guests & Hospitality Worldwide. The international findings
deliver an innovative 360 degree view of market trends and expectations based
on quantitative & qualitative insights from customers living with food
allergies, coeliac / celiac and/or gluten-free diets, as well as food service
providers.
There are currently 300+ million individuals worldwide managing special
diets, resulting in decreased quality of life, lack of empirical market data
and a void in general public awareness. To address these challenges,
AllergyFree Passport(R) and its affiliate GlutenFree Passport(R) leading
health consulting firms, exclusively sponsored and funded this pioneering
initiative, supported by global organisations.
The unique research, released today in commitment to global food allergy
and coeliac / celiac awareness initiatives throughout May, indicates that all
aspects of "quality of life" and society are significantly impacted by gluten
& allergen-free diets. Guests eat out and travel less due to concerns
including the safety of their meals and lack of knowledgeable hospitality
personnel.
There is also a tremendous gap in perspectives of understanding special
diets between consumers and providers. While gluten & allergen-free guests
represent a profitable and loyal customer base, businesses are missing
opportunities to capture this valuable market.
"We envision the empirical data, coupled with thousands of qualitative
insights, will drive change throughout the world improving quality of life
and expanding industry revenues," states Kim Koeller, President of
AllergyFree Passport(R). "Training for food service and medical
professionals, better tasting products and increased public awareness are the
top priorities for a global call to action."
Widespread understanding of special dietary needs by business, schools,
healthcare providers and consumers is crucial going forward for this
exploding, yet under-represented segment of the global population!
For a complimentary executive summary, detailed 60+ page research report
or more information, visit http://www.allergyfreepassport.com or
http://www.glutenfreepassport.com. To access the world's largest directory of
gluten-free establishments, visit http://www.glutenfreeonthego.com.
As global experts and creators of the award-winning book series, Let's
Eat Out! Your Passport to Living Gluten and Allergy Free, consultants from
AllergyFree Passport(R) and GlutenFree Passport(R) deliver innovative
solutions for hospitality, travel, healthcare and products clients worldwide.
Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Kim Koeller
http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=76424
Web site: http://www.allergyfreepassport.com
http://www.glutenfreepassport.com
http://www.glutenfreeonthego.com
Grant Landis of Amicus Public Relations, +44-0800-011-2542, grant@amicuspr.com, for AllergyFree Passport and GlutenFree Passport