dotMobi Offers Prime Selection of Generic Internet Domain Names to Spur Mobile Web Growth
29/04/2008 00:38
PR Newswire
DUBLIN, Ireland and WASHINGTON, April 28 /PRNewswire/ --
- 16 .mobi premium names to be made available at Moniker's
T.R.A.F.F.I.C. East Auction on May 23, 2008
As part of its ongoing series of unique methods of allocating Internet
domain names, dotMobi -- the company behind the .mobi web address for mobile
phones -- is bringing 16 "premium names" to market at Moniker's
T.R.A.F.F.I.C. East Auction on May 23, 2008.
To help drive interest in -- and visits to -- the mobile web sites of
brands and businesses around the world, dotMobi has chosen to bring names to
market that represent a wide range of interests. The domain names to be
auctioned at this event are airlines.mobi, boats.mobi, company.mobi,
computers.mobi, drugs.mobi, escort.mobi, films.mobi, forsale.mobi, men.mobi,
mortgage.mobi, records.mobi, religion.mobi, ringtone.mobi, sales.mobi,
show.mobi, and strip.mobi.
"The generic names dotMobi is making available at this auction reflect
the wide range of mobile-consumer interests," said Amy Mischler, Vice
President of Identity and Brand Services at dotMobi. "These names represent
the forthcoming applications and content that will deliver everyday
convenience and entertainment to mobile users around the world. Imagine an
easy-to-access pharmaceutical directory for on-the-spot information at
drugs.mobi, viewing price comparisons and consumer reviews while in a store
at computers.mobi or finding out about flight delays at airlines.mobi. Of
course, those are just ideas. It will be exciting to watch how brands and
businesses apply their own creativity to these names to drive interest in the
mobile web."
dotMobi's premium names are a set of more than 5,000 commonly used words
that the dotMobi set aside during its formation to help fund the development
of tools for building mobile content like the http://dev.mobi developer forum
and recently launched DeviceAtlas global device database at
http://deviceatlas.com.
Any company or individual will be able to bid on the dotMobi premium
names offered at T.R.A.F.F.I.C. East, either in person or by telephone. For
auction registration details, visit
http://marketplacepro.moniker.com/auction/detail.html?auction_id=190. The
auction rules will follow Moniker's auction terms and conditions. dotMobi
also has minimal requirements for the buyer, including:
-- Domain to be registered by auction winner within 10 days of receiving
authorization code
-- Site to initially consist of a dotMobi compliant parking page
-- Best efforts to create, launch and operate a live web site with
relevant content within six months. For example, acupuncture.mobi
should not display a site for car sales.
-- Fully compliant site with an http://ready.mobi score of at least 4/5
(highest score is 5/5).
About dotMobi
dotMobi (the informal name of mTLD Top Level Domain Ltd.), a consortium
headquartered in Dublin, Ireland, is leading the growth of internet use from
mobile phones with the .mobi domain name. Unique among domain name providers,
dotMobi ensures that services and sites developed around .mobi are optimized
for use by mobile devices. On-the-go consumers can have confidence that a web
site will work on their mobile phones when using a .mobi address.
dotMobi is backed by leading mobile operators, network & device
manufacturers, and internet content providers, including Ericsson, GSM
Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.
For more information on dotMobi domains and registration information,
visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.
For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi
Danielle Siemon
A? Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com
Gareth Davies
Edelman for dotMobi (Europe)
+44-20-7344-1216
gareth.davies@edelman.com
Web site: http://www.dotmobi.mobi
http://blog.mobi
Vance Hedderel of dotMobi, +1-703-485-5563, vhedderel@dotmobi.mobi; Danielle Siemon, A? Edelman for dotMobi (US), +1-650-762-2947, danielle.siemon@edelman.com; Gareth Davies, Edelman for dotMobi (Europe), +44-20-7344-1216, gareth.davies@edelman.com