HP Labs zet volgende stap in duurzame IT met nieuwe onderzoeksinitiatieven
AMSTELVEEN, 5 juni 2008 - Hewlett-Packard (HP) heeft vandaag een aantal nieuwe onderzoeksinitiatieven aangekondigd om nieuwe technologieën en business modellen te ontwikkelen met als doel de CO2-uitstoot te verminderen. Dit gebeurt vanuit HP Labs, de centrale onderzoekstak van HP.
In eerste instantie zal HP Labs drie grote projecten starten op het gebied van duurzame IT:
1. als eerste in de markt wil HP de CO2-uitstoot van datacenters met 75% verminderen
2. baanbrekend onderzoek om koperen bedrading in servers te vervangen door laserstralen
3. ontwikkeling van instrumenten om meer inzicht en grip te krijgen op het energieverbruik tijdens productontwikkeling
HP Labs heeft onlangs zijn focus verlegd om het komende decennium te kunnen blijven inspelen op de meest complexe uitdagingen van haar klanten. Duurzaamheid is een van de vijf speerpunten van de nieuw gekozen route.
--- Vervolg bericht in het Engels
"HP's long-standing commitment to the environment is second to none in the technology industry. Today, HP Labs extends our dedication with these important research initiatives that will advance the state of the art in sustainable IT," said Prith Banerjee, senior vice president, research, and director, HP Labs. "HP Labs will lead the industry in developing the technology that could dramatically reduce energy consumption and the carbon footprint of entire industries."
The ultimate sustainable data center
HP Labs unveiled its Sustainable Data Center project, which is focused on reducing the carbon footprint of data centers by 75 percent while simultaneously reducing the total cost of ownership. For example, an average data center that consumes five megawatts of electricity annually could power more than 4,300 homes in the United States for a year. This research project will enable companies to drastically reduce the amount of electricity consumed in the data center.
Under the leadership of Chandrakant Patel, HP Fellow and director of the Sustainable IT Ecosystem Lab, researchers will study how energy is used and managed for the entire lifetime of a data center, from its design, synthesis, operation and end-of-life for its components. The research team, which includes computer scientists, materials scientists, physicists, and mechanical and electrical engineers, will use this information to develop data center technologies that achieve a massive reduction in resource consumption while maintaining performance, reliability and uptime requirements.
HP expects this research to open up new markets for its business by extending the technology to other areas such as smart buildings, grids and print factories.
Replacing copper with light to improve energy efficiency
A second sustainability research initiative is focused on replacing the copper-based electrical connections used in today's IT systems with optical laser communication links.
The Photonic Interconnect project, led by HP Senior Fellow and Director of Information and Quantum Systems Lab, R. Stanley Williams, builds on years of research dedicated to building photonic optical connections and components.
Photonic interconnections make it possible to fit dozens, and eventually hundreds, of processors on server system chips. In addition, the optical connections are 20 times more efficient than what is on the market today and will save companies multiple gigawatts of power annually, thus driving down IT costs. The photonic interconnects, which range in distance from 100 meters to 100 nanometers, also enable more flexible system configurations that can be quickly redeployed based on business needs.
New approach for modeling and measuring energy and material use
HP Labs also introduced a new project, to be led by Patel, focused on developing a set of tools that can model, predict, measure and manage the environmental impact of product manufacturing, supply chains and business processes.
HP will develop software and services tools to measure and manage key environmental impact metrics, such as carbon emissions, total energy usage and non-recoverable energy consumption. HP will use the tools to help customers re-engineer their businesses to be more sustainable and cost-effective through the innovative use of IT. This project will initially focus on three primary areas:
· HP Labs researchers are developing analyses of commercial printing and publishing industries that compare the sustainability impact of their current business models against a reduced impact that would result from the deployment of new research technologies. The aim is to identify and quantify how such research technologies can be best deployed to increase efficiency and reduce resource and energy use as well as carbon emissions. HP plans to extend this research to its customers in other vertical industries.
· HP Labs researchers have developed a unique approach to quantify the costs and environmental impact of a product by looking at the amount of available energy, known as exergy, that was used in that product's life cycle from extraction, manufacturing, shipping, usage and recycling. HP Labs and the University of California at Berkeley have jointly developed the Lifetime Exergy Advisor, a software tool designed to assess a product's total environmental impact through joules, units of available energy. The Lifetime Exergy Advisor can help organizations determine the environmental benefits gained from using alternative materials and processes across every phase of the product life cycle. HP believes that as the world's energy resources are increasingly tapped, companies will measure the amount of joules associated with the creation of a product much they way they measure dollars, so joules will be valued as much as currency.
· To harness the knowledge of the world's leading experts in sustainability, HP Labs researchers plan to create an open online resource, called a "sustainability hub," to gather and share data and information about the sustainable design of products. Sustainability experts, researchers, scientists, engineers and academia from around the world are invited to contribute to the hub, which will have a repository of research information dedicated to the development of tools and methodologies for sustainability. The sustainability hub is expected to be available to the public in 2009. HP Labs intends to apply the data in future research to quantify the amount of available energy used when new products and supply chains are created across the entire global ecosystem.
More information on these projects is available at the HP Labs website at
Over HP
HP maakt het gebruik van technologie eenvoudiger voor al haar klanten - van de individuele consument tot de grootste multinational. Met een breed portfolio op het gebied van printing, personal computing, software, services en IT infrastructuur behoort HP tot 's werelds grootste IT-bedrijven. HP behaalde wereldwijd een omzet van $ 110,4 miljard over de laatste vier kwartalen, eindigend op 30 april 2008.
Meer informatie over HP (NYSE: HPQ), inclusief links naar RSS feeds, is te vinden op
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2008 and HP's other filings with the Securities and Exchange Commission, including but not limited to HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2007. HP assumes no obligation and does not intend to update these forward-looking statements.
Contactpersoon voor de redactie:
HP Nederland,
Jeroen Coenen, Corporate Marketing Manager
Tel. 06 - 5158 0879