Tag Heuer Stands by Brand Ambassador Tiger Woods

21/12/2009 08:05

PR Newswire

LE CHAUX-DE-FONDS, Switzerland, December 21 /PRNewswire/ -- Unlike the misleading information issued on December 18th by Associated

Press, TAG Heuer confirms it will continue its partnership with Tiger Woods,

as per the following press release.

(Photo:

TAG Heuer confirms that it will continue its relationship with Golf no.1

Tiger Woods but will respect his desire of privacy by modifying his role in

the coming months' marketing programs.

Tiger Woods became a TAG Heuer brand ambassador in 2002. The relationship

between the leader in prestigious sports watches and chronographs since 1860

and Golf virtuoso Tiger Woods has always been extremely professional and

productive.

"The partnership with Tiger Woods will continue," said Jean-Christophe

Babin, President and CEO of TAG Heuer, "but we will downscale the use of his

image in certain markets for a period of time, depending on his decision

about returning to professional golf. We will continue to actively support

the Tiger Woods Foundation."

Press contact: TAG Heuer: press@tagheuer.com , Francoise BEZZOLA, +41-79-796-90-43






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