Wemmel, 17 december - Waar waren kinderen het meest benieuwd naar in
2009? Hun online zoekactiviteiten vertellen veel over de onderwerpen
die ouders met hun kinderen zouden moeten bespreken. Door middel van
de gratis beveiligingservice speciaal voor gezinnen,
OnlineFamily.Norton, heeft Symantec het afgelopen jaar informatie
verzameld over de zoekactiviteiten van kinderen. Hiermee is een top
100 van zoektermen opgesteld.
De top 3 van meest gezochte termen bestaat in 2009 uit: YouTube,
Google en Facebook. Hoewel deze websites vermakelijk en educatief zijn
voor kinderen, is het de taak van ouders om duidelijk te maken welk
gedrag (on)geschikt is bij het bekijken van online video's, het zoeken
van informatie en contact onderhouden via sociale netwerken.
Enkele andere opvallende resultaten:
* Michael Jackson was het afgelopen jaar de meest opgezochte
beroemdheid op internet onder jonge kinderen.
* Tieners zochten vaker naar de Amerikaanse zangeres Taylor Swift.
* Kinderen van zeven jaar en jonger spendeerden 23% van hun zoektijd
op internet naar games.
* Oudere kinderen stoken meer energie in het vinden van muziek.
* De term `Sex' staat op de vierde plaats in de lijst van kinderen
ouder dan 7 jaar. Opvallend is dat kinderen, jonger dan 7 jaar,
eerder zoeken met de term `Porno'.
De complete lijst van de 100 meest populaire zoektermen onder kinderen
is beschikbaar op aanvraag. Ook het (Engelstalige) persbericht is
hieronder bijgevoegd.
Tussen 2 februari en 4 december 2009 heeft Norton in totaal 14.6
miljoen zoekacties bijgehouden via de OnlineFamily.Norton service. De
top 100 is opgesteld op basis van de meest ingediende zoektermen van
kinderen uit de United States.
---
Team Jacob Beats Out Team Edward
The recent blockbuster hit New Moon, based on the Twilight series of
books, not surprisingly made kids' top 100 list of search terms.
However, Team Jacob took the lead with the actor Taylor Lautner coming
in at #80 and actor Robert Pattinson not even appearing in the top
100.
Girls vs. Boys
While YouTube, Google, and Facebook showed up in the top three of both
boys' and girls' search terms, boys' #4 search term was "sex" while
girls' #4 was Taylor Swift. However, girls were still interested in
the term "sex," coming in at #5 on their list. Boys' top 25 search
terms were mainly comprised of social networking sites, shopping
sites, adult terms, and games. Girls also showed interest in social
networking sites, but their top 25 search terms focused more on music,
TV, movie, and celebrity-related terms.
What Do Michael Jackson and Taylor Swift Have in Common?
Michael Jackson was the most popular celebrity kids searched for in
2009, coming in at #12 overall. Taylor Swift came in a close second at
#13. When broken down by age, teens (13-18) favored Michael Jackson,
while tweens (8-12) and kids seven and under chose Taylor Swift. Other
top celebs on kids' list of searches included Miley Cyrus, Lady Gaga,
Justin Bieber, Selena Gomez, Lil Wayne, Megan Fox, Eminem, Beyonce,
Britney Spears, Demi Lovato, the Black Eyed Peas, the Jonas Brothers,
Rihanna, and Chris Brown. While celebrity searches may seem safe,
Norton has observed that cybercriminals take advantage of news and
events tied into celebrities, using the topic to lure people into
visiting infected websites and opening spam or phishing emails. In
2009, Michael Jackson was one of the most popular targets for
cybercriminals.
I Like That Boom Boom Pow
While kids seven and under spent most of their time searching for
gaming related topics, music topped the list for teens and tweens.
Thirty-four percent of teens and 27 percent of tweens searched for
music-related terms. Miley Cyrus' song "Party in the USA" came in as
the most searched for song by kids in 2009 with the Black Eyed Peas'
hit "Boom Boom Pow" coming in second.
"When it comes to online threats, parents need to be concerned about
more than just their child running into inappropriate content," said
Marian Merritt, Norton Internet Safety Advocate. "What makes
OnlineFamily.Norton unique is that it gives parents insight into kids'
online activities and what interests them most so that parents can
ensure they have a discussion with them about topics they're curious
about, as well as protect them from cyberthreats."
Methodology
Between Feb. 2, 2009 and Dec. 4, 2009, Norton tracked a total of 14.6
million searches that were submitted by users of their
OnlineFamily.Norton service. The list of search terms was ranked from
those submitted most frequently to those submitted the least.
Aggregate search terms are collected on an anonymous basis through
OnlineFamily.Norton. Search terms cannot be associated by Norton with
a specific child, adult, or user account. All personal account
information is kept completely separate from the monitoring and
reporting functionalities of OnlineFamily.Norton. Data is not shared
or sold to third-parties or advertisers.
About OnlineFamily.Norton OnlineFamily.Norton is available at:
https://onlinefamily.norton.com/familysafety/loginStart.fs?inid=us_200
9Dec_TopSearches1 in English with comprehensive filtering for U.S. and
Canadian sites. Filtering support is also provided for English Web
sites in the UK, Ireland, Australia, New Zealand, India, and South
Africa, but the service is not fully optimized for these countries.
As a Web-based service, OnlineFamily.Norton is able to track the
Internet activities of each child in real-time. Parents enjoy peace of
mind with instant reporting and the convenience of accessing their
account anytime from any Internet-connected device.
About Norton from Symantec
Symantec's Norton products protect consumers from traditional threats
with anti-virus, anti-spyware, and phishing protection, as well as
bots, drive-by downloads and identity theft-- while also being light
on system resources. The company also provides services such as online
backup and PC tuneup, and is a trusted source for family online
safety.
Over Symantec
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