Mobilink Boosts Messaging Capacity With Acision's Mobile Data Services Solution

17/08/2010 06:02

PR Newswire

ISLAMABAD, Pakistan, August 17, 2010 /PRNewswire/ -- Acision, a world leader in mobile data, today announces that

Mobilink, Pakistan's largest mobile operator and a subsidiary of Orascom

Telecom Holding, has once again selected the Acision SMSC to expand its

messaging capability to manage growth in messaging traffic.

Being the market leader with more than 31 million subscribers,

Mobilink's market strategy is to acquire and retain customers by providing

superior, high value services and products. Part of this strategy was the

launch of SMS bundles in 2009 which proved to be highly popular with the

operator's subscribers.

Rashid Khan, President and CEO, Mobilink said, "Acision has a

proven track record in products, expertise and continuous service

innovations, and is one of Mobilink's trusted value partners. With our

customers expecting exceptional quality and performance from each of our

services and products, we are confident that Acision will continue to aid us

in delivering high quality and performance every time."

Sherif Hamoudah, Senior Vice President and General Manager for

Acision in Middle East, Africa and Pakistan said, "Acision's track record in

underpinning high-volume messaging services has enabled us to become a

trusted partner to mobile network operators across the world. As a global

leader in mobile data, Acision is committed to powering high revenue

services. We firmly believe in close partnerships with our customers and we

understand what drives their business. This is why leading operators like

Mobilink choose to work with Acision to support their mobile data services


The Acision SMSC, part of the Acision Mobile Data Services

portfolio, enables operators to reduce total cost of ownership of their SMS

infrastructure, manage their messaging capacity according to customer demand

and consistently deliver a high quality of service.

Notes to Editors

About Acision

As a world leader in mobile data, Acision powers innovation and

profitable growth in mobile data services. As a pioneer of mobile messaging,

Acision's real time mobile data solutions support its customers worldwide to

drive new revenues with innovative services while controlling, optimizing and

monetizing data traffic. For more information, visit Acision at

About Mobilink:

Mobilink, a subsidiary of the Orascom Telecom Holding, is

Pakistan's leading cellular and Blackberry service provider. With more than

31 million subscribers, Mobilink maintains market leadership through

cutting-edge, integrated technology, the strongest brands and the largest

portfolio of value added services in the industry, a broadband carrier

division providing next generation internet technology as well as the

country's largest voice and data network with over 8,000 cell sites. Housing

Pakistan's largest distribution and contact centre networks and an

unparalleled 6,500 kilometers fiber optic backbone, Mobilink has already

invested over US $3.3 billion in the country to date and provides

uninterrupted countrywide connectivity, unmatched customer services and

international roaming in over 140 countries. The company is also the official

cellular partner of the Pakistan Cricket Board.

As a responsible corporate citizen, Mobilink also offers a

range of socially inclusive products and services dedicated to enhance access

to information. Through Mobilink Foundation, the company supports education,

health and environmental initiatives and promotes sustainable business


For Company information:

For information on our CSR and Mobilink Foundation:

Press Contacts: Radha K Floerke, Acision, Tel: +65-6505-1021 / +65-9673-7389, Email:; Idran Junadi, LEWIS PR, Tel: +65-6534-7250, Email: