( BW)(CA-AVERY-DENNISON)(AVY) Avery Dennison Declares Dividend

    Business Editors

    PASADENA, Calif.--(BUSINESS WIRE)--April 22, 2004--The Board of
Directors of Avery Dennison Corporation (NYSE:AVY) today declared a
quarterly cash dividend of $0.37 per share.
    The dividend is payable on June 16, 2004, to shareholders of
record at the close of business on June 2, 2004.

    Avery Dennison is a global leader in pressure-sensitive technology
and innovative self-adhesive solutions for consumer products and label
materials. Based in Pasadena, Calif., the Company had 2003 sales of
$4.8 billion. Avery Dennison develops, manufactures and markets a wide
range of products for consumer and industrial markets, including
Avery-brand office products and graphics imaging media, Fasson-brand
self-adhesive materials, peel-and-stick postage stamps, reflective
highway safety products, automated retail tag and labeling systems,
and specialty tapes and polymers.

    --30--AMP/la*

    CONTACT: Avery Dennison Corporation
             Charles E. Coleman, 626-304-2014 (media relations)
             communications@averydennison.com
             or
             Cynthia S. Guenther, 626-304-2204 (investor relations)
             investorcom@averydennison.com