BEIJING, December 10 /PRNewswire/ --
eChinaCash Chairman, Mr. Peter Norton, best known for his Norton Anti-virus software, and
SinoPEC, China's largest corporation and biggest oil and gasoline retailer, announced the
rollout of SinoPEC's most important marketing initiative -- the SinoPEC Nationwide Gas
Card and 'Sincere Appreciation Customer Loyalty Program,' on December 7, 2005, at the
Beijing Hotel.
Within the ballroom, eChinaCash and SinoPEC built a gas station, including a
full-sized modern SinoPEC gas pump, which accepts and processes the SinoPEC Gas Card.
Illustrating the basic benefits of the SNP Gas Card and
'Sincere Appreciation Program,' a live action production of a typical affluent Chinese
consumer driving a brand new BMW 630, accessed the SA website by laptop and connected
with eChinaCash's 24/7 nationwide Call Center via mobile phone.
Attendees included Mr. Norton, Mr. Andrew Beck, CEO eChinaCash Inc, Ms. Sheri Yan,
Co-CEO eChinaCash China, Mr. Zuo Zhi Min, Vice President of SinoPEC Sales Company and Mr.
Chai Zhi Ming, Director, SinoPEC Sales Company Retail Department, senior executives from
both parties, and over 80 domestic and international press.
"To compete more aggressively in China's oil industry, eCC and SinoPEC have used
advanced database management and CRM to develop a modern customer service program for
SinoPEC customers," said Mr. Norton.
Adapting Western marketing strategies to complement SinoPEC's long-standing Chinese
traditions, eChinaCash operates the 'nationwide anytime, any place' turnkey SinoPEC Gas
Card and 'Sincere Appreciation Customer Loyalty Program' for SinoPEC.
Mr. Norton added, "This comprehensive marketing program is a milestone for SinoPEC to
cement its position as a global petroleum brand."
The Nationwide SinoPEC Gas Card and Sincere Appreciation Program will have a
significant impact on all of China's automotive industry, as it is designed to strengthen
SinoPEC's brand image and customer loyalty while rewarding customers through a strategic
network of global partners and sponsors.
About SinoPEC: Ranked #31 on Fortune's Global 500 list, SinoPEC holds over 70 percent
market share in China's gasoline industry and has annual sales of over US$71 billion USD.
SinoPEC is predominantly PRC state-owned, but also publicly listed on the New York, Hong
Kong, London and Shanghai stock exchanges.
About eChinaCash: A US incorporated company, headquartered in Santa Monica, CA,
eChinaCash is a leading provider of payment card solutions and applications for large
Chinese corporations and financial institutions.
eChinaCash provides sophisticated database management, advanced CRM (Customer Relationship
Management) and strategic information marketing and media services to develop and
implement customized marketing programs for its clients. These programs are designed to
increase product sales, customer retention and loyalty, improve cash collection and
control and enhance client brand image.
Web site: www.echinacash.com
Internet Guru Peter Norton Announces Nationwide Rollout of SinoPEC Gas Card and Sincere Appreciation Program in China