Nike Names Sandy Bodecker Vice President of Design
27/09/2007 22:32
PR Newswire
BEAVERTON, Oregon, September 27 /PRNewswire/ --
Nike today announced that company executive Sandy Bodecker has been named
to the newly created position of Vice President of Nike Global Design. In his
new role, Bodecker will oversee all aspects of design for the Nike brand,
from concept creation to retail presentation. He will report to Nike brand
President Charlie Denson.
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"Sandy is uniquely qualified to lead the design of Nike products and the
premium presentation of the Nike brand to consumers," Denson said. "Sandy
knows how to deliver an innovative, compelling Nike point of view that
creates deep consumer connections and drives growth. In this new role, Sandy
will help ensure we're bringing a consistent and relevant Nike experience to
the marketplace across our core consumer categories and retail executions."
Nike CEO Mark Parker said the creation of a global design role
underscores the company's commitment to delivering a steady stream of product
and brand innovations, such as Nikeplus and NikeiD that redefine retail,
extend Nike's leadership and give consumers richer, premium experiences. Nike
is driving global growth through a sharper consumer focus across six core
categories.
"Design innovation in our products and brand experiences is core to Nike
and essential in realizing our full growth potential," Parker said. "Sandy is
absolutely the right person to lead Nike Design."
Bodecker has more than 25 years of Nike experience. He joined Nike in
1982 as a footwear wear-test coordinator. Over the next decade he held a
variety of positions in footwear, including product development manager and
director of product development. In 1993, he was named Vice President of
Advanced Research and Development for Footwear. From 1994 to 2001, Bodecker
led Nike's football (soccer) business, building Nike football from virtually
nothing to one of the company's top categories and helping to establish
global brand leadership in the sport. In 2001, he was named General Manager
of Nike Skateboard. In that role, he successfully drove product innovation
and built strong relationships and brand credibility with skate retailers,
athletes and consumers.
Bodecker most recently was Vice President of Sport Culture, one of Nike's
six core consumer categories. Dermott Cleary, who is Vice President of Brand
Marketing for Sport Culture, will now lead the category. Cleary reports to
Trevor Edwards, Nike's Vice President, Global Brand and Category Management.
About Nike
NIKE, Inc. (NYSE: NKE) based near Beaverton, Oregon, is the world's
leading designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and fitness
activities. Wholly owned Nike subsidiaries include Converse Inc., which
designs, markets and distributes athletic footwear, apparel and accessories;
Cole Haan Holdings Incorporated, which designs, markets and distributes
luxury shoes, handbags, accessories and coats; NIKE Bauer Hockey Corp., a
leading designer and distributor of hockey equipment; Hurley International
LLC, which designs, markets and distributes action sports and youth lifestyle
footwear, apparel and accessories; and Exeter Brands Group LLC, which designs
and markets athletic footwear and apparel for the value retail channel.
Media, Derek Kent, +1-503-532-1405, or investors, Pamela Catlett, +1-503-671-4589, both of NIKE, Inc.; Photo: http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO, AP Archive: http://photoarchive.ap.org, PRN Photo Desk, photodesk@prnewswire.com