Sara Lee Solidifies Leadership in Sustainable Coffee
10/10/2007 06:01
PR Newswire
UTRECHT, The Netherlands, October 10 /PRNewswire/ --
- World's Third Largest Coffee Buyer Will Source 20,000 Tons of
UTZ-Certified Coffee in 2008
Sara Lee wants its coffee to taste as good to those who farm it as it
does to those who drink it. As part of its commitment to corporate social
responsibility, the producer of coffee flagship brands such as Douwe Egberts,
Merrild, Maison du Café and Marcilla announced today the doubling of its
worldwide procurement of sustainable coffee. With this new commitment, Sara
Lee brings its total sustainable coffee volume to 20,000 tons, solidifying
the company's leadership position in this arena.
During the past four years, Sara Lee has achieved an eight-fold increase
in its sustainable coffee volumes: from 2,500 tons in 2004 to the 20,000 tons
it has committed to procure in 2008.
"As a major global coffee roaster, Sara Lee can boost sustainability as a
competitive way of producing coffee that supports the environment as well as
the socioeconomic conditions of local communities," said Frank van Oers,
chief executive officer of Sara Lee's Coffee & Tea division. "Sara Lee's
sustainable coffee volume will continue to move in parallel with the growth
of the supply market."
An important part of Sara Lee's efforts for buying sustainable coffee is
its partnership with the UTZ Certified Foundation. "The partnership with UTZ
Certified matches our long-term vision and ambition of increasing
sustainability within the complex coffee sector," added Van Oers. "Sara Lee
believes UTZ Certified provides a very beneficial worldwide code of conduct
and an accompanying system of control for the production and processing of
mainstream coffee."
Sara Lee partners with UTZ (which means "good" in Mayan language) since
2004 by buying UTZ-certified coffee and helping farmers become certified,
including farmers from Sara Lee's own coffee projects in countries of origin.
The certification follows UTZ Certified's international code of conduct for
coffee producers, which sets standards for social and environmental criteria
for coffee growing practices and farm management. UTZ certification ensures
traceability of coffee and ensures that farmers get a better price for their
product.
Sara Lee is also a founding member of "The Common Code for the Coffee
Community" (4Cs). In this multi-stakeholder initiative, producers, trade,
industry and civil society work together for more sustainability in the
entire coffee sector.
About Sara Lee
Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers
and customers around the world. The company has one of the world's best-loved
and leading portfolios with its innovative and trusted food, beverage,
household and body care brands, including Ambi Pur, Ball Park, Douwe Egberts,
Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee, and Senseo. Collectively,
these brands generate more than $12 billion annual net sales in approximately
200 countries. The Sara Lee community consists of 52,000 employees worldwide.
Please visit www.saralee.com for the latest news and in-depth information
about Sara Lee and its brands.
Contact: Ernesto Duran; Stefanie Miltenburg, +31-(0)30-297-23-29