Fujitsu Siemens Computers Reveals a Green, Sustainable Future
31/01/2008 09:06
PR Newswire
MUNICH, Germany, January 31 /PRNewswire/ --
- Company First to Offer Complete Product Range Balancing Business
Performance With Environmental Care
Fujitsu Siemens Computers executives outlined the company's strategic
commitment to environmental sustainability in a podcast released today and
available at http://www.prnewswire.com/mnr/fujitsu-siemens/31527/.
Bernd Bischoff, chief executive officer, said: "I'm proud we're the first
IT vendor with a complete range of environmentally sound products for the
data centre, in the office, on the move and at home."
Green at heart
Environmental care has been central to Fujitsu Siemens Computers'
corporate philosophy and product development strategy for 20 years, and the
company has a track record of firsts. Today, its ESPRIMO ProGreen
Professional PCs consume 50% less power than comparable models, while the
SCALEO L is the first green Consumer PC. Meanwhile, several LIFEBOOK notebook
models have achieved rigorous Nordic Swan certification - the only notebooks
in the world to do so - and, with its power savings of 40%, the PRIMERGY
TX120 server is the most energy efficient in the world. Furthermore, the
efficiencies of the company's Dynamic Data Centre can reduce the number of
servers in a data centre by 60% and cut energy costs by an equal percentage.
Strategic direction supports customer demands
Fujitsu Siemens Computers' dedication to environmental care has come at a
time when more of its customers are demanding it. Gartner says that Green IT
is number one on the CIO agenda for 2008 - something Fujitsu Siemens
Computers' Chief Marketing Officer Barbara Schädler agrees with: "Since last
year we've noticed more users asking for green solutions." This isn't
surprising given recent findings such as a single server rack consumes energy
equivalent to 20 households per year (source: Fujitsu Siemens Computers); or
IT contributes two percent of the world's CO2 emissions - equivalent to all
the planes in the world (source: Gartner).
"If not addressed power consumption and emissions will create serious
problems for the planet," said Joseph Reger, chief technical officer. "At
Fujitsu Siemens Computers we're seeking to change the fundamentals of IT by
embedding values that will help save the environment."
Striking a balance
Commenting on Fujitsu Siemens Computers' product development ethos,
Thomas Sieber, executive vice president sales EMEA, said: "We offer a balance
between business and environmental benefits. Businesses cannot sacrifice
efficiency and we've worked hard to create solutions which are both
environmentally friendly and offer world-class performance."
Contact information: Ireland, Mary Sweetman, mary@sweetcomms.net, +353-1-8205937; Germany, Melanie Wolf, melanie.wolf@fujitsu-siemens.com, +49-89-62060-4458; Italy, Elena Bellini, elena.bellini@fujitsu-siemens.com, +39-02-26593-233; Alessandra Merini, amerini@imageware.it, +39-02-700251; Austria, Claudia Riegler, C.Riegler@eup.at, +43(0)1-59932-28; Stefan Kero, stefan.kero@fujitsu-siemens.com, +43(0)1-71646-77119; Denmark, Allan Christiansen, allan.christiansen@fujitsu-siemens.com, +45-3948-7134; Belgium, Inès Godart, ines.godart@fujitsu-siemens.com, +32(0)2-536-64-15; Switzerland, Silvia A. Finke, s.finke@knobel.ch, +41-41-768-99-43; Finland, Heikki Rantala, heikki.rantala@fujitsu-siemens.com, +358-50-5551337; Sweden, Susanne Carlsson, susanne.carlsson@fujitsu-siemens.com, +46(0)8-5888-8278; France, Nathalie Riera, presse.france@fujitsu-siemens.com, +33-6-82-83-34-20; Greece, Stella Bikakis, stella.bikakis@actionprgroup.com, +30-210-7240160; Spain / Portugal, Eva Toussaint, etoussaint@porternovelli.es, +34-91-702-73-00; Netherlands, Christiene Bouwens, christiene.bouwens@fujitsu-siemens.com, +31-346-598794; Norway, Jarle Bjørn Hansen, jarle.b.hansen@fujitsu-siemens.com, +47-22-63-41-00; UK, Crawford Warnock, Crawford.Warnock@citigatedr.co.uk, +44(0)1604-232-223