Hewlett-Packard
2009-10-22
Samenwerking HP en Wikia schept nieuwe mogelijkheden voor fans,
aspirant uitgevers en schrijvers door directe online print service.
AMSTELVEEN, 21 oktober 2009 - Vandaag lanceert HP samen met Wikia een
online dienst, waarmee iedereen zijn favoriete Wiki pagina's kan
transformeren tot een professioneel uitziend magazine. Wikia maakt
voor deze dienst gebruik van HP MagCloud Non-HP site , een cloud
service die het publiceren van magazines automatiseert.
De samenwerking tussen HP en Wikia geeft fans, aspirant uitgevers en
schrijvers van alle soorten tijdschriften de mogelijkheid om magazines
te maken, die gebaseerd zijn op de inhoud en illustraties samengesteld
door Wikia's meer dan 50.000 communities.
Om een glossy, full-colour magazine te maken voor dierbare vrienden óf
een groot publiek, kiezen gebruikers heel simpel de inhoud en
voorkant, en sturen dan hun verzoek naar MagCloud. Iemand kan
bijvoorbeeld een zelf ontworpen magazine maken met originele inhoud
van wiki's over Lady Gaga, vintage jurkjes en koken.
Met deze online `on-demand' service, neemt HP de dragende kosten, het
afval en eventuele voorraadproblemen weg, en maakt het daarmee
mogelijk om informatie te publiceren die voorheen economisch niet
rendabel was om uit te geven. MagCloud's print proces maakt gebruik
van HP Indigo digital presses om magazines met mooi geprinte pagina's,
zonder witmarge, van hoge kwaliteit te publiceren.
--- vervolg persbericht in Engels ---
"By teaming with Wikia, HP is bringing some of the richest community
content on the web to life in a glossy magazine format," said Andrew
Bolwell, director, New Business Initiatives, HP. "Thanks to HP's
MagCloud, Wikia's passionate communities of readers will be able to
enjoy information on their favorite bands, hobbies, comic books and
more in a tangible print format that is both cost-effective and
environmentally friendly."
To publish a glossy, full-color magazine for friends, the coffee table
or mass distribution, Wikia users select the content and cover page,
and then order their request through MagCloud. For example, a Wikia
user could create a custom magazine with original content found in
wikis about Lady Gaga, vintage dress patterns and cooking.
"Wikia and MagCloud are the perfect match to marry compelling online
content with a rich print experience," said Jimmy Wales, co-founder,
Wikia. "With millions of freely available and relevant articles
written by dedicated communities, Wikia broadly covers thousands of
topics, from Marvel comic book characters to ABC Television's popular
drama `Lost.' We believe that Wikia's communities will use the
MagCloud printing service to reach broader audiences, and inspire
people to engage in a new wave of magazine publishing 2.0."
By using an on-demand publishing service model, HP eliminates the
carrying costs, waste and inventory issues previously associated with
magazine publishing, making it possible to publish content that was
previously economically unviable to print. MagCloud's printing process
uses HP Indigo digital presses to produce full-bleed, magazine-quality
publications.
MagCloud started as an incubation project in HP Labs, the company's
central research arm, to evaluate new, online marketplaces for buying
and selling custom magazines with a print-on-demand delivery method.
Since its launch in February, the service has presented a significant
opportunity for brands and content publishers to build and extend
their community reach using highly targeted print products.
In an increasingly digital world, HP is using Internet-based platforms
to provide new business models and services to help customers
capitalize on the industry's shift toward cloud computing, a driving
force behind HP's "Everything as a Service" vision. With Everything as
a Service, HP is striving to reshape the computing industry by
creating more dynamic, user-friendly services that enrich everyday
lives and improve how organizations do business.
In addition to its collaboration with Wikia, HP announced that
BookPrep, another cloud service derived from HP Labs that enables
on-demand printing of books, will make more than 500,000 rare or
out-of-print books available for sale through a collaboration with the
University of Michigan Library. More information on HP BookPrep is
available at www.hp.com/idealab/us/en/bookprep.html.
The new MagCloud-enabled custom printing service for Wikia communities
is immediately available.
· Hear more from Jimmy Wales about Wikia's use of MagCloud on his
blog Non-HP site .
· More information about how Wikia users access MagCloud is
available at www.wikia.com/MagCloud/ Non-HP site .
· Keep up to date on the latest news and developments from MagCloud
through the MagCloud blog Non-HP site .
· Follow HP MagCloud's activities on Twitter @MagCloud Non-HP site
.
· Become a fan of MagCloud on Facebook Non-HP site for access to
exclusive content.
About Wikia
Wikia is now a top 100 site on the Internet, according to Quantcast
(www.quantcast.com/p-8bG6eLqkH6Avk Non-HP site ), and was founded by
Wikipedia founder Jimmy Wales and Angela Beesley as the place where
millions of passionate people come to discover, create and share a
shocking abundance of information on thousands of topics. Wikia's
community-written sites range from video games, TV and movies to
health and environmental sustainability. Wikia attracts more than 9
million unique visitors in the U.S. per month to its 50,000 enthusiast
communities and nearly 3 million pages of content.
About HP
HP, the world's largest technology company, simplifies the technology
experience for consumers and businesses with a portfolio that spans
printing, personal computing, software, services and IT
infrastructure. More information about HP (NYSE: HPQ) is available at
http://www.hp.com/.
Note to editors: More news from HP, including links to RSS feeds, is
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Annual Report on Form 10-K for the fiscal year ended October 31, 2008.
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© 2009 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. The only
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