Ingezonden persbericht
Persbericht Cinema vertoningen
Voor directe publicatie
English version below
SMART Cinema presents Film Première:
Art & Copy
Première: 4 maart 20:00 uur. Te zien t/m 31 maart
Locatie: SMART Project Space, Arie Biemondstraat 111, Amsterdam
VS 2009, 89 min Engels gesproken, niet ondertiteld
Regie: Doug Pray
ART & COPY is een sterke nieuwe film over adverteren en inspiratie. Regisseur Doug Pray (SURFWISE, SCRATCH, HYPE!) beschouwt het werk en vernuft van een aantal van de invloedrijkste creatieven van onze tijd - mensen die een stempel drukken op de cultuur, maar buiten het vakgebied nauwelijks bekendheid genieten. Vanuit de 'creatieve revolutie van de jaren '60 brachten deze kunstenaars en schrijvers een verbazingwekkend rebelse geest in hun werk in een wereld die vooral geassocieerd werd met middelmatigheid en manipulatie.
George Lois, Mary Wells (van Wells Rich Greene), Dan Wieden (van Wieden+Kennedy), Lee Clow (van TBWA\Chiat\Day worldwide), Hal Riney en anderen die in ART & COPY figureren waren de bedenkers van "Just Do It", "I Love NY", "Where's the Beef?", "Got Milk" , "Think Different" en briljante campagnes voor van alles, van auto's (de kever) tot presidenten (Reagan). Zij wisten de aandacht te trekken van miljoenen en hen werkelijk te ontroeren. Hun verhalen worden visueel verweven met de lancering van TV-satellieten, het optuigen van billboards. De sociale en culturele impact van hun advertenties komen ook aan de orde in dit dynamische onderzoek naar kunst, commercie, en menselijke emoties.
"Superb." - Chicago Sun-Times
"A deeply fascinating movie...you'll probably never be able to look at commercials and ads the same way again." - ComingSoon.net
"Like a good ad, Art & Copy bounds along and never bores. That's a big credit to Pray's savvy compilation and of editor Philip Owens' crisp cuts." - Hollywood Reporter
"The joy that these creative types experience when their work is successful and the seriousness with which they approach their craft comes shining through. Along the way, viewers get caught up in their exuberance." - NY1-TV
Noot | Voor uitgebreide informatie over de films en speeltijden kunt u contact opnemen met hoofdprogrammeur Cinema,
Chris Pazzaglia Tel (+31) 020 427 59 51of e-mail chris@smartprojectspace.net.
Bij publicatie voor nadere informatie gaarne www.smartprojectspace.net/cinema/movies vermelden.
SMART Project Space wordt ondersteund door Mondriaan Stichting; Gemeente Amsterdam; Bureau Broedplaatsen; Stichting DOEN; Filmfonds; Prins Bernhard Cultuurfonds; VSBfonds.
Press Release Cinema
For immediate release
SMART Cinema presents Film Premiere:
Art & Copy
Première: 4 March 20:00 uur. Te zien t/m 31 maart
Location: SMART Project Space, Arie Biemondstraat 111, Amsterdam
VS 2009, 89 min Engels gesproken, niet ondertiteld
Regie: Doug Pray
ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells (Wells Rich Greene), Dan Wieden (Wieden+Kennedy), Lee Clow (TBWA\Chiat\Day worldwide), Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
"Superb." - Chicago Sun-Times
"A deeply fascinating movie...you'll probably never be able to look at commercials and ads the same way again." - ComingSoon.net
"Like a good ad, Art & Copy bounds along and never bores. That's a big credit to Pray's savvy compilation and of editor Philip Owens' crisp cuts." - Hollywood Reporter
"The joy that these creative types experience when their work is successful and the seriousness with which they approach their craft comes shining through. Along the way, viewers get caught up in their exuberance." - NY1-TV
Note | For more information, video and photo material, please contact Head of Cinema: Chris Pazzaglia,
tel (+31) 020 427 59 51 or e-mail chris@smartprojectspace.net
In case of publication please mention: www.smartprojectspace.net.
SMART Project Space is kindly supported by: Mondriaan Foundation, Municipality Amsterdam, Bureau Broedplaatsen, Stichting DOEN, The Netherlands Film Fund, Prins Bernhard Cultuurfonds, VSBfonds, Amsterdam Fund for the Arts.
---- --